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Artwork and design support

Artwork and design support

Not sure how to customize your product or have logo challenges? Send us your logo below, along with some information about your issue. We’ll be glad to help you.

Artwork and design support

Not sure how to customize your product or have logo challenges? Send us your logo below, along with some information about your issue. We’ll be glad to help.

One colour print

You can only upload vector files as artwork (eg EPS or AI or some PDF’s).

If you don’t have this file type fill in the form and upload your logo and we’ll convert it for you. 

If your artwork includes small text please ensure it’s at least font size 1pt (0.353mm thickness) otherwise the text won’t print clearly.

Full colour print

If you are uploading a raster file as artwork (eg Jpeg or PNG) the two main considerations are the size and the resolution.

The size required is determined by the size of the print. As a rule of thumb: A4=24mb, A5=12mb, A6=6mb, A7=3mb. So, if your file size is less than 1mb it’s nearly always going to be too small.

The resolution required is typically 300 DPI (considered high resolution or hi-res). You can find the DPI of an image in Windows by right mouse clicking on the file, going to ‘properties’ then the ‘details’ tab and on a Mac by right clicking then ‘get info’.

Please note that if the artwork/image size is bigger than the print area, but your DPI is less than 300, we may well still be able to adjust the artwork to make it work. Fill in the form, upload your logo and we will see what we can do.

Click here for the print techniques we support and the artwork guidelines for each one.

Raster and vector files. How do they work?

In general, image files fall into two categories: raster files and vector files, each with a specific use. There are some flaws in this breakdown. It is possible, for example, for certain formats to contain elements from both types. However, if you’re unsure which format to use, this is a good place to start.

Artwork and design support
Artwork and design support

What is a raster image?

A raster image consists of a set of dots called pixels, each with a different color. Unlike a vector image, raster images are resolution dependent, meaning they exist at one size. By stretching the pixels of a raster image, you can create an image that looks “pixelated” or blurry. Based on the pixels around an image, your software guesses what image data is missing when you enlarge it. More often than not, the results aren’t great.
When uploading artwork on Deedy, raster images require a minimum of 300 DPI (dots per inch).

What is a vector image?

A vector image is a digital artwork where the computer calculates points, lines, and curves. They look like giant math equations, and you can customize every “equation” with a color, stroke or thickness (among other things). Vector images don’t depend on resolution like raster images. A vector image gets enlarged, but doesn’t lose detail or get pixelated when you shrink it or enlarge it. There’s no such thing as pixelated images since your image will always render the same, no matter what size it is.
Please make sure that your file is a vector file. You can check this by zooming in and seeing if the image becomes blurry. A vector file will maintain its clarity, while a raster file will blur.

Raster file formats

Usually used for photos, email graphics, and big web images like banner ads, this format is widely used online. JPEG compression decreases file size dramatically, but increases artifacts or pixelation as it decreases.

GIFs are also popular for animated graphics like banner ads, emails, and social media memes. 

Transparency is built-in, but this format can also display higher color depths, which means millions of colors. The PNG file format is fast becoming one of the most popular online image formats.

Vector file formats

The Portable Document Format (PDF) is an image format that supports all devices, applications, operating systems, and web browsers. In addition to vector graphics, PDF files can display raster graphics, form fields, and spreadsheets. Printers often ask for PDF files to send their final designs to production because they’re a near universal standard.

The EPS format stands for Encapsulated PostScript. An EPS file can contain both vector and raster image data, though it’s mostly used for vector files. EPS files usually have one design element that can be used in a larger design.

AI stands for Adobe Illustrator, a vector image format. EPS and PDF are both Adobe standards. AI files are mainly vector files, though you can also embed or link raster images. In addition to PDFs and EPSs, AI files can also be exported to JPEGs, PNGs, GIFs, TIFFs and PSDs (for web use and further editing).

CMYK or RGB?

CMYK is the format your artwork should be in to get the most accurate print on promotional materials.

Spending countless hours designing a document or packaging only to discover the wrong colors are printed by your printer is frustrating. It may not be your design that is the problem. Not all printers use the same information or interpret data the same way.

What is CMYK?

CMYK is a four-colour process and stands for cyan, magenta, yellow and black. It is preferred for use on printed materials because it helps achieve true colour. In order to define colors, it is most effective to use pigment numbers. Numbers don’t lie to us because their value doesn’t change. Colour wheels consisting of cyan, magenta, yellow, and key (black). Each of these values can be represented by a number to get a true colour of your choice. When asked for CMYK numbers, each number will be required individually, such as C:10 M:00 Y:30 K:00

What is RGB?

Colours in digital images are represented in RGB (Red, Green, and Blue). RGB is used for computers, smartphones, tablets, TVs, cameras and anything with a screen. Levels of RGB can each range from 0 to 100 percent of full intensity. For each pixel displayed on your computer monitor, your PC dictates the correct mix of red, green, and blue to show in that pixel.

Artwork and design support

Pantone & RGB colour conversion to CMYK

For your artwork files to print correctly on our products, they must be CMYK. If you have Pantone or RGB artwork, we are more than happy to convert it to CMYK for you. 

Fill out the form above with your requirements and upload your logo.

Order a sample

Your design will not be printed on this sample. To see the quality of the product, it will either be a sample of the product with a preselected design or a sample without a design. Charges apply.